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« '09 Daytona 500 Activation and Signage Gallery... | Main | Direct Energy Serves Up a Game of Driveway Hoops with Chris Bosh... »
Tuesday
Mar032009

Billboard of the Week - Gatorade and the Lakers Shine On

Are you looking for unique ways to incorporate brand and team messaging in a captivating billboard campaign?

Gatorade recently featured a tremendous billboard campaign in Los Angeles that highlighted the brand's partnership with the Los Angeles Lakers. The billboard does a great job demonstrating how Gatorade's mantra aligns with the Lakers and the passion of the game.

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