Golfsmith Offers Free Drivers if Sergio Wins the Masters...
Tuesday, March 31, 2009 at 08:23PM Are you looking to create a captivating golf promotion? Are you searching for new ways to drive product sales?
With sports enthusiasts eagerly anticipating the 2009 Masters, Golfsmith recently announced a captivating promotion that is sure to drive a lot of attention. The golf retailer is offering all consumers who purchase a new Taylormade R9, r7 Limited, or '09 Burner driver through April 11th a chance to receive a free refund of their purchase if Sergio Garcia wins the Masters.
After purchasing one of the three (3) aforementioned clubs either in-store or online at Golfsmith.com, consumers are asked to send in a refund promotion form that they receive with their purchase. If Sergio Garcia wins the Masters, Golfsmith will refund consumers' full Taylormade driver purchase.
Golfsmith is taking a huge risk with the promotion (the clubs retail between $299-$399), but with Sergio's 0-41 record in the majors, it is a risk they are willing to take. Advertising Age states that for every 3,000 drivers it sells through the promotion, it stands at the risk of having to shell out $1MM.
Reader Comments (1)
The would have purchased insurance for it, right?