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    Thursday
    Apr022009

    Billboard of the Week - Gatorade, Mia Hamm

    DateThursday, April 2, 2009 at 07:48PM

    Are you looking to create a messaging campaign that demonstrates the passion of female athletes? Are you looking for a creative way to promote the game of soccer?

    In early February, Gatorade plastered a giant billboard of Mia Hamm on the side of a building at Fountain Place in Dallas, Texas. The billboard campaign (part of Gatorade's new "G" messaging) does a great job portraying the passion and emotion Mia Hamm exemplified as a professional athlete. Check out the messaging campaign below:

     Sources: Flickr photos from dasgogo

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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