Billboard of the Week - Gatorade, Mia Hamm

Are you looking to create a messaging campaign that demonstrates the passion of female athletes? Are you looking for a creative way to promote the game of soccer?

In early February, Gatorade plastered a giant billboard of Mia Hamm on the side of a building at Fountain Place in Dallas, Texas. The billboard campaign (part of Gatorade's new "G" messaging) does a great job portraying the passion and emotion Mia Hamm exemplified as a professional athlete. Check out the messaging campaign below:

 Sources: Flickr photos from dasgogo