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    « The Best Premium Item MLB Doesn't Want You to See... | Main | Are Your Promotions on Target? »
    Friday
    May222009

    Billboard of the Week - Murphy's

    DateFriday, May 22, 2009 at 07:34AM

    Are you looking to create a billboard campaign that centers around talking trash? Are you looking to leverage a sports rivalry to drive product sales?

    Murphy's created a great billboard campaign in Ireland that centers around a famous sports rivalry. While the campaign could have been better if it included a call to action for consumers, it does a great job fixating an affiliation with University College Cork without leveraging rights to marks. It would be interesting to see if the brand posted a similar billboard at the University of Limerick (UCC's rival school).

    Check it out below... as rivalry billboards become more prevalent in the spirits category!

    Source: Photo courtesy of Brian Clayton's Flickr Photos

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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