Billboard of the Week - Coors Light

Are you looking to create a messaging campaign that speaks to winter sports enthusiasts? Are you looking for new ways to drive home messaging?

MillerCoors recently unveiled a very creative billboard messaging campaign outside of the Banff National Park in Alberta that should capture the minds and attention of passerby consumers. The Coors Light billboard speaks directly to skiers and outdoor enthusiasts by incorporating safety warning signs that consumers are used to seeing on hiking trails and the slopes.

Consider new ways that your organization can create effective messaging campaigns using traditional lingo!

Photo Source: Michael Kwan Freelance's Flickr Photostream 

Billboard of the Week - Murphy's

Are you looking to create a billboard campaign that centers around talking trash? Are you looking to leverage a sports rivalry to drive product sales?

Murphy's created a great billboard campaign in Ireland that centers around a famous sports rivalry. While the campaign could have been better if it included a call to action for consumers, it does a great job fixating an affiliation with University College Cork without leveraging rights to marks. It would be interesting to see if the brand posted a similar billboard at the University of Limerick (UCC's rival school).

Check it out below... as rivalry billboards become more prevalent in the spirits category!

Source: Photo courtesy of Brian Clayton's Flickr Photos