The Blue Jackets Kick Off Summer with OhioHealth...
Sunday, June 7, 2009 at 09:48AM 
Are you looking for ways to leverage corporate partners during the offseason? Are you looking for ways to incorporate the team mascot in sponsorship driven initiatives?
The Columbus Blue Jackets and OhioHealth Sports Medicine are teaming up this summer to create "Summer with Stinger", a series of vignettes that profile the team mascot's offseason activities. The video series demonstrates how sports organziations can offer new, valuable inventory for their corporate partners to capitalize on during the offseason.
The first video of the series, Stinger's Summer Workout, profiles the team's mascot in the weight room taking on a grueling workout. The piece subtly incorporates a few of the team's other partners (FSN Ohio, Gatorade), demonstrating how teams can use vignettes to provide added value for a multitude of partners. Check out Stinger's Summer Workout below:
A special thanks to Josh Hafer of the Columbus Blue Jackets for his insights and contributions to this column.
Reader Comments (1)
Original webisodes are becoming a more popular form of ‘advertising,’ and the Blue Jackets are certainly providing value to their sponsor by incorporating Stinger into the videos. I’m looking forward to seeing how their distribution strategy plays out. Right now it looks like the first video is only on the Blue Jackets’ NHL channel, which is geared toward fans. If the Blue Jackets and OhioHealth are targeting sports/health-minded individuals and organizations, they should also consider using both new media and traditional media campaigns in order to reach their audiences, wherever they are.