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    « Partnership Activation 2.0 - September Newsletter | Main | The Top 5 Activation Ideas From the U.S. Open... »
    Monday
    Sep142009

    The Big Ten Leads the Way with Fan Camp...

    DateMonday, September 14, 2009 at 09:24PM

    Are you looking for new ways to generate league/team awareness? Are you looking to create an intriguing campaign that utilizes a collection of team marks?

    The Big Ten recently released a tremendous messaging campaign designed to drive awareness and affinity for the member Universities of the Big Ten Conference. The campaign is centered around a group of kids who attend Big Ten Fan Camp to learn more about their favorite teams.

    The campaign serves as an excellent example for leagues looking to create a humorous, appealing message to promote their member organizations. After viewing so many stiff commercial adverts produced by Universities (that are shown during games), the Big Ten Fan Camp serves as a nice refresher. Look for more humorous campaigns from the Big Ten in the near future!

    On a side note, the thought of University Athletic Departments holding fan camps (especially for young fans if done the right way like Football 101 sessions) could serve as a channel to generate a significant amount of revenue!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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