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« The Big Ten Leads the Way with Fan Camp... | Main | The U.S. Open Brings Back the SmashZone... »
Monday
Sep142009

The Top 5 Activation Ideas From the U.S. Open...

DateMonday, September 14, 2009 at 08:44PM

Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space?

I. CONTINENTAL AIRLINES

II. HEINEKEN

III. WILSON

IV. LEXUS

V. NIKE

AuthorBrian Gainor | Comment1 Comment | | Print ArticlePrint Article |
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Reader Comments (1)

Hi Brian-
I just stumbled across your site via Twitter, nice job!

Did you get to see SmashZone while at the US Open? SmashZone is a 20,000 square foot interactive fan experience that the company I work for, Synergy Events, planned and executed for the USTA.

Amex had a very cool activation area in SmashZone where fans could play a virtual tennis match with a pro.

Here is a link to a story about it: http://www.synergyevents.com/news/current

September 15, 2009 | Unregistered CommenterKeith Green

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