The Red River Rivalry Celebrates Livestrong Day with Unique Card Stunt

Organizers of the annual Texas-Oklahoma Red River Rivalry game recently teamed up with Nike and Livestrong to execute a unique card stunt in support of Livestrong Day. The three parties collaborated to raise cancer awareness by performing a cancer-focused card stunt during the game.

The card stunt was a very exciting moment for fans in attendance as it signified how they can unite in the fight against cancer. The stunt was just one of 1,000+ events that took place across the world in celebration of Livestrong Day, the annual global day of action to celebrate survivorship and work toward a world without cancer.

Check out the Red River Rivalry Livestrong card stunt was executed below:

Comments

[tlf]

What made this a unique card stunt? I've seen something similar done dozens of times before...

[Brian Gainor]

Thanks for the note. I think what makes it unique is that the Universities aligned with a nonprofit partner to pull it off. We all have seen a ton of professional teams use card stunts to promote team spirit, etc. but you don't see a nonprofit partner involved too often...