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Monday
Feb082010

Nike Creates Viral to Go Red and Save Lives

DateMonday, February 8, 2010 at 07:23AM

What happens when you create an epic campaign that combines the world's best footballers with Kobe Bryant and Maria Sharapova? It's Nike's hope that it will help save lives.

Nike recently launched a really cool viral piece in support of its Nike Soccer Red Campaign to fight HIV/Aids in Africa. Check it out below and be sure to stop by their official Red microsite to learn more about some of the cool initiatives taking place (Nikesoccer.com/red):

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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