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    « Yankees Fans Enjoy the Best Buy Match Game | Main | The Kings Salute the U.S. Army as a Partner »
    Monday
    May102010

    Give Fans an Experience They will Never Forget

    DateMonday, May 10, 2010 at 09:37PM

    Are you looking for new ways to connect with consumers via grassroots campaigns? Are you looking to re-energize a brand?

    Too often we see sponsorship programs created with the consumer in mind that lack one integral component... the experience. The following clip for Converse Sport, which is actually a parody filmed for the 4As 2010 Institute of Advanced Advertising Studies, does a tremendous job demonstrating how companies can re-energize their brands by creating/re-creating a memorable experience for consumers:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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