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Sunday
Jun202010

Chick-fil-A Drives Eyeballs with Creative Signage

DateSunday, June 20, 2010 at 05:07PM

Chick-fil-A, the nation's second-largest chicken-based fast food chain in the United States, has done a tremendous job driving eyeballs at The Ballpark at Arlington with some captivating signage at Texas Rangers games. Chick-fil-A replaced a piece of iconic signage that Southwest Airlines had featured in deep left center field of the ballpark for a number of years, with a signage campaign that creatively ties its cow-driven marketing campaign to baseball.  

Check out the two (2) different signage pieces they have featured at The Ballpark at Arlington below: 

"Eat Chikin or We'll Charge Tha Mownd"

"Retire Sum "ChicKin" 

Source: JoWiJo's Flickr Stream 

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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