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    « Nike Displays the Future of Customization in Japan | Main | Kellogg's Gives Its Ironman Series Signage a Purpose »
    Tuesday
    Jan042011

    Leverage Spin & Win Animations to Engage Sections of Fans

    DateTuesday, January 4, 2011 at 11:10PM

    Sports organizations looking to create new scoreboard entertainment features should take a close look at the "Spin & Win" slot machine animation created by the Austin Toros of the NBA D-League.

    Teams can create similar, engaging animations to serve several purposes:

    • Create a "chance to win" / "scoreboard surprise" moment in-game that (from a perception standpoint) fairly selects and rewards one (1) lucky section in arena 
    • Effectively leverage a casino partner (in countries/markets where gambling activity can be actively promoted in-arena) with an engaging scoreboard promotion that serves as a great engagement and affiliation awareness play
    • Promote a team/corporate partner donation to a select charity on behalf of a designated section
    • Actively promote a section in the stadium/arena receiving a special discount on concessions during the game (or a select period of time during the game)

    Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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