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    « BP Brings Fans Closer to Team USA Athletes with an Innovative Augmented Reality Initiative | Main | The University of Florida Student Ticket Office Thanks Fans for Their Loyalty »
    Monday
    Nov282011

    Bronco Sports Properties Give Field Board Signage a Creative Treatment

    DateMonday, November 28, 2011 at 10:51PM

    In the college athletics space, it's always refreshing to see properties creatively customize standard pieces of inventory to deliver extra value for corporate partners.

    Bronco Sports Properties recently helped the Idaho Potato Commission generate incremental value and exposure from their title sponsorship of the Boise State vs. TCU game by featuring an unconventional piece of signage in each of the endzones of its stadium.

    Kenny Keblaitis and the Bronco Sports Properties team generated buzz by placing a 5' x 3' sign resembling a giant sack of potatoes between two branded field boards in each of the stadium's TV visible endzones. The brilliant awareness tactic spanned 19' in total length and served as a great way to complement the Idaho Potato Commission's other branding tactics taking place in-stadium.

    Check out the creative awareness below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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