In the college athletics space, it's always refreshing to see properties creatively customize standard pieces of inventory to deliver extra value for corporate partners.
Bronco Sports Properties recently helped the Idaho Potato Commission generate incremental value and exposure from their title sponsorship of the Boise State vs. TCU game by featuring an unconventional piece of signage in each of the endzones of its stadium.
Kenny Keblaitis and the Bronco Sports Properties team generated buzz by placing a 5' x 3' sign resembling a giant sack of potatoes between two branded field boards in each of the stadium's TV visible endzones. The brilliant awareness tactic spanned 19' in total length and served as a great way to complement the Idaho Potato Commission's other branding tactics taking place in-stadium.
Nike unveiled four (4) exclusive editions of its Pro Combat Uniforms at the 2010 Nike Football Media Summit. The apparel was specifically designed for Oregon, Florida, TCU, and Boise State football programs. Here is a quick look at the composition of each of the designs:
Oregon
The new Oregon uniforms focus on the feet of one of the fastest teams in the country. Color and graphics are concentrated on the lower leg and feed, creating a blur of Volt as the Ducks sprint down the field. The eye-grabbing Volt represents a burst of electricity and introduces a new color to the Ducks’ uniform, evolving Oregon’s traditional palette of Thunder Green and Lighting Yellow. Numbers on the base layer sleeve give a personalized finish to the look.
Florida
Traditional collegiate sport aesthetic meets state-of-the-art innovation in the updated Florida uniform. Classic jersey numbers and horizontal shoulder stripes evoke a retro look and speak to Florida’s proud heritage as a perennial football powerhouse. The geometric fade pattern of the Nike Air Zoom Alpha Talon cleat is mirrored by the base layer sleeve graphic.
TCU
The striking TCU uniform draws inspiration from the horned frog, the school’s fearsome mascot, notorious for assaulting predators with a stream of blood shot straight from its eyes. Horned frog symbolism is seen in a pair of red lines on the helmet and the distinctive lizard-skin print on the uniform paint. Eye-popping flashes of purple appear throughout the uniform and are concentrated at the lower leg and feet to emphasize speed.
Boise State
Boise State’s vivid uniform channels the bravado of a team that has charted a meteoric rise to prominence. Saturated in Game Royal, the home uniform echoes the iconic blue turf of Bronco Stadium and is accented by pops of Team Orange. The white away design is charged with bright blue and orange accents throughout. Boise State’s aggressive bronco-head logo appears at the shoulder and on the left side of the helmet. “Broncos” is emblazoned on the side of the right leg in reflective block lettering.
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Monday, November 28, 2011 at 10:51PM 
