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    « The "Human Billboard" Campaign Has Sports Implications | Main | UFC Unveils Live Facebook Broadcast and Interactive UFC.TV Viewing Portal »
    Tuesday
    Feb082011

    Nike "Throws Down" a New Spot to Promote Its Nike Free Shoes

    DateTuesday, February 8, 2011 at 07:54AM

    Nike recently released a pretty catchy "Throwdown" advert that demonstrates what happens when athletes from a variety of sports challenge the skills and technique of one another. The spot serves as a great lifestyle play that is designed to promote Nike's "Free" shoes.

    It is always interesting to see brands like Nike and Gatorade capture and profile athletes competing in a variety of sports in their campaigns. While it is easier for these brands to do so because they offer products that are so endemic to sport, it would be interesting to see non-traditional sponsors take a similar approach with their campaigns, highlighting a variety of their sponsorships in their campaigns.  

    Check out the new Nike "Throwdown" spot below and be sure to follow the campaign on Twitter by using the hashtag #NikeFree:

    Nike also created a Throwdown spot that specifically targets female athletes:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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