Nike "Throws Down" a New Spot to Promote Its Nike Free Shoes

Nike recently released a pretty catchy "Throwdown" advert that demonstrates what happens when athletes from a variety of sports challenge the skills and technique of one another. The spot serves as a great lifestyle play that is designed to promote Nike's "Free" shoes.

It is always interesting to see brands like Nike and Gatorade capture and profile athletes competing in a variety of sports in their campaigns. While it is easier for these brands to do so because they offer products that are so endemic to sport, it would be interesting to see non-traditional sponsors take a similar approach with their campaigns, highlighting a variety of their sponsorships in their campaigns.  

Check out the new Nike "Throwdown" spot below and be sure to follow the campaign on Twitter by using the hashtag #NikeFree:

Nike also created a Throwdown spot that specifically targets female athletes:

Nike Goes Outdoor to Promote New Harajuku Store

Are you looking for new ways to celebrate a store/stadium grand opening? Are you looking for ways to drive awareness in the local community?

To celebrate the grand opening of its new store in Harajuku, Japan, Nike created a really fascinating mural display using a collection of pictures. Each night, a team of workers changed the images to drive awareness for the breadth of Nike's offerings and involvement in sports and entertainment. CoolHunting also recently did a feature on the store's unique shoe chandelier, shoe sole tiles, and spinning race numbers that hang from the ceiling (definitely worth checking out the link) 

Check out the way Nike executed the out-of-home campaign to support the store grand opening: