Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « The Simple Twitter Guide for Sports Business Professionals | Main | Lynx Uses Augmented Reality to Make a Splash at Victoria Station »
    Wednesday
    Mar162011

    Syracuse Athletics Turns to NYC Taxis to Drive Awareness

    DateWednesday, March 16, 2011 at 11:28PM

    Under the direction of Athletics Director Dr. Daryl Gross, Syracuse Athletics has invested in an aggressive marketing campaign that includes SU Athletics branded taxi tops in New York City as well as the NY logo on the back of the football team's helmets.

    With New York City serving as a key battleground for the Orange, the Athletics Department has turned to taxis, buses, and billboards as effective means to drive awareness and excitement for Syracuse football and basketball.

    The efforts have proven to be a great way to position Syracuse Athletics as New York's College Team with 45,000+ alums living in the Metropolitan Area. Check out some photos of their branding initiatives below:

                  

      

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , ,

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.