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Wednesday

Mar162011

Syracuse Athletics Turns to NYC Taxis to Drive Awareness

Wednesday, March 16, 2011 at 11:28PM

Under the direction of Athletics Director Dr. Daryl Gross, Syracuse Athletics has invested in an aggressive marketing campaign that includes SU Athletics branded taxi tops in New York City as well as the NY logo on the back of the football team's helmets.

With New York City serving as a key battleground for the Orange, the Athletics Department has turned to taxis, buses, and billboards as effective means to drive awareness and excitement for Syracuse football and basketball.

The efforts have proven to be a great way to position Syracuse Athletics as New York's College Team with 45,000+ alums living in the Metropolitan Area. Check out some photos of their branding initiatives below:

Brian Gainor |

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Marketing Tactics,

college athletics,

college marketing,

marketing campaign,

new york's college team,

syracuse athletics taxi,

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