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« May 2011 Partnership Activation 2.0 Newsletter | Main | Guest Editorial - LinkedIn: How #SportsBiz Approaches the Channel »
Tuesday
May172011

Chelsea FC Showcases Its UEFA Champions League Preparations

DateTuesday, May 17, 2011 at 11:30PM

Chelsea FC recently created a terrific video that showcases all of the work that goes in to hosting a UEFA Champions League Game at Stamford Bridge. The video takes viewers behind-the-scenes to all of the steps it takes to get their facility ready from a branding and execution standpoint.

The video shows employees bringing in field boards and related signage, hanging banners and static signage, finalizing hospitality and press displays, and ensuring that the proper jerseys, game ball, and music are used during the match.

The video is very insightful - check it out below!  

AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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