Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Are You a Fan of Partnership Activation? | Main | Nike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen »
    Saturday
    May072011

    Coca-Cola Celebrates Its 125th Anniversary with an Incredible Building Illumination

    DateSaturday, May 7, 2011 at 04:04PM

    Coca-Cola recently celebrated its 125th anniversary in style at its Atlanta, GA based headquarters with a spectacular building illumination that could be seen across the city. The global bottling company partnered with Obscura Digital to illuminate its 26-story building into a giant projection screen that displayed images of the company's advertising over the years.

    Coca-Cola's 125th anniversary celebration marked the largest single-building illumination ever. The illumination covered 210,000 square feet and used 45 industrial strength projectors to display one (1) million lumens of light.  

    The slideshow featured images of Coca-Cola products that were submitted by consumers via Facebook, Twitter, and Flickr as well as the company's official library of photos. Coca-Cola will feature the spectacular illumination every Thursday, Friday, and Saturday evening during the month of May as a celebration.

    Check out Coca-Cola's amazing building illumination below:

    Source: Coca-Cola PR

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , ,

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.