Friday, May 16, 2008 at 08:15PM How often does your organization capture footage of its athletes performing incredible feats?
The video enclosed below serves as a perfect example of the footage that team representatives need to capture: Mike Miller of the Memphis Grizzlies displaying his three-point shooting skills (making 27 of 30 shots from behind the arc!) Fans want more... It's time to capture these moments!
Monday, May 12, 2008 at 11:21PM I came across a great Nike rugby clip that I wanted to share... Sometimes we can take best practices from non-traditional places and I think this demonstrates a great way to weave the sport of rugby into our everyday city culture.
Check out the clip when you have a moment. At the very least, it has a great opening gambit that will instantly grab your attention...
Thursday, May 8, 2008 at 10:12PM The following clip captures the Budweiser Clydesdales circling the Busch Stadium warning track during the 2006 World Series. The Clydesdales have made the historic lap on just a few major occasions at the ballpark in the past forty (40) years.
This footage serves as a reminder that we need to capture historic moments (playoffs, home openers, milestone games) in all types of media possible... With the recent advances in technology, you may be able to capture many different views of such events by simply calling out to your fanbase to share their personal footage.
Wednesday, May 7, 2008 at 10:40PM IBM featured a terrific commercial during this year's Masters tournament in Augusta. The commercial profiles the impact that technology will have on the golf fan's viewing experience in the future... Check out the clip below!
Wednesday, May 7, 2008 at 06:56PM Nike's Football (soccer) team has done it yet again... The company enlisted the services of Guy Ritchie to create this amazing commercial, which details the life of an Arsenal soccer player. Check it out below!
Saturday, April 26, 2008 at 07:15PM 
Have you considered targeting film companies/music labels as corporate partners? Have you considered using team personalities to drive viral marketing efforts (for both internal and partnership purposes)?
The Los Angeles Lakers recently partnered with Columbia Pictures to create a unique vignette to promote the movie "21". The team leveraged the personalities of Ronny Turiaf and Michael Cooper to film an "At the Cinema" feature that showed previews and outtakes of the upcoming film. The Lakers did a tremendous job integrating the personalities of Turiaf and Cooper to promote the film (Turiaf currently wears #21 for the Lakers; Cooper is a former Lakers star who wore #21).
The Lakers posted the vignette on YouTube and supported it with messaging on various blogs and message boards to drive awareness and viral buzz.
Overall, a great initiative by the Lakers organization! See the feature below:
Saturday, April 26, 2008 at 09:23AM 
Billboards... We see them every day driving to work. Some stand out from others and serve as provocating thought starters in the morning. But what are some ways that you can draw additional eyeballs to your outdoor messaging?
The video below that demonstrates a strategy used to promote the European Football Championship, tying in a partnership with Die Bahn, the German Railways. Constructed in Lepziger Platz (Berlin), the billboard has drawn significant attention largely due to the fact that the company covered the building behind it with artificial turf. With sufficient lighting, this backdrop magnified the billboard's presence in the high-traffic area.
Thursday, April 24, 2008 at 07:02AM Have you considered using practice/walkthroughs to generate unique content for your team website? Sponsors, have you considered leveraging the skills of your brand ambassadors off-the-court to drive some additional buzz for your brand? The clip enclosed below is a perfect example of the type of user-generated content that consumers are looking for nowadays. Fans want more... and teams/corporate partners need to look for more unique ways to provide original content.
Here is a look at Mike Conley Jr.'s skills behind the scenes...
Here is a video of Conley Jr. featured at a charity bowling event...
Wednesday, April 16, 2008 at 06:46AM 
Looking to draw a herd of traffic to your new website?
Kobe Bryant and the folks creating KB24.com recently struck gold with a Nike-sponsored video that generated buzz across the globe. I am sure you have already seen the clip countless times - Bryant appears to jump over an Aston Martin that is speeding at him... An illusion? Probably (Most people think the car is driving next to where he is standing).
Nonetheless, this is a great example of how companies are using Youtube and creative viral messaging to drive buzz, web traffic, and in the end... incremental dollars (for Kobe's new shoe - the first Nike shoe to ever use a player's website as its first point-of-sale medium).
Saturday, April 5, 2008 at 10:21AM When it comes to generating online buzz, does anyone do it better than Nike?
Here are two great clips that Nike created to drive online awareness and buzz for its soccer brands...
Ronaldinho Touches Gold
Rooney Strikes the Target
Saturday, February 23, 2008 at 10:40PM 
When marketers are trying to think creatively about a way to drive awareness for their brand, they often resort to reliable brainstorming strategies. Looking to build the Wildcat brand, the University of Kentucky developed the "Barn Storming Cats" program, an outdoor viral messaging campaign.
For more information, click here.
Monday, February 18, 2008 at 10:41PM Everybody loves buzz... But is it easy to spin someone else's negative buzz into positive buzz for your organization? Well, ask the Dallas Stars, who might tell you to proceed with caution. Shortly after the NBA was bombarded with the Tom Donaghy gambling scandal, the Dallas Stars released an innovative "Come into the Cold" branding scheme, with billboard messaging used as a focal point.
Read More: http://partnershipactivation.squarespace.com/billboards-and-viral/
