Are you looking for ideas of ways to activate at track? Are you looking for new ways to drive brand awareness?
Take a moment to check out the new '09 Daytona 500 Activation and Signage Gallery. The Gallery features a variety of pictures - from on-site activation booths to fan engagement to signage around the track.
If you have any pictures of '09 Daytona 500 activation and signage to contribute to the gallery, please send them to bgainor@partnershipactivation.net.
Are you looking for unique ways to incorporate brand and team messaging in a captivating billboard campaign?
Gatorade recently featured a tremendous billboard campaign in Los Angeles that highlighted the brand's partnership with the Los Angeles Lakers. The billboard does a great job demonstrating how Gatorade's mantra aligns with the Lakers and the passion of the game.
Are you looking to create a promotional offer that leverages utility services?
Direct Energy has teamed up with Chris Bosh and the Toronto Raptors to offer the "Driveway Challenge", a unique promotion that will enable one lucky Raptors fan to have the chance to fulfill their dreams and play Chris Bosh in a game of hoops right in their own driveway.
Fans can enter for the chance to win on the Driveway Challenge promotional page. Direct Energy and the Raptors will select one (1) lucky winner among six (6) semifinalists during halftime of the Raptors game on April 7th.
The promotional offer drives attention to Direct Energy's Natural Gas and Electricity Price Protection Plans, two (2) energy plans that can help Raptors fans score big with their homes. Any person who signs up for one of these two (2) plans during the Driveway Challenge contest period will receive an autographed authentic Chris Bosh basketball courtesy of Direct Energy.
The Raptors and Direct Energy teamed up to offer a similar promotion in 2008, featuring a chance to play some neighborhood hoops with Jamario Moon and Anthony Parker. Check out the team's scoreboard video below, which captures the action as it happened:
Are you looking for new ways to drive eyeballs to your in-venue signage? Are you looking for ways to escape the clutter of stadium advertising?
Here are two (2) simple examples of how teams and their partnering brands have collaborated to create customized signage pieces that resonate with fans. Instead of just featuring a simple logo/messaging piece, Gulf Oil and McDonald's have incorporated a sports thematic to drive additional attention to their brands in-venue.
Gulf Oil - Boston Bruins (TD Banknorth Garden)
McDonald's - Indianapolis Colts (Lucas Oil Stadium)
Are you looking to offer fans a unique collectible that drives traffic to retail?
Over the past few years, McDonald's has become an industry leader developing retail traffic driving promotions that leverage unique collectibles. In Canada, McDonald's is back at it again in 2009 with its most recent hockey promotion, selling NHL star mini-helmet collectibles for just $2.99 to consumers at retail.
McDonald's' 2009 mini-helmet push is centered around six (6) of the league's rising stars:
Jarome Iginla, Calgary Flames (February 24 - March 3)
Carey Price, Montreal Canadiens (February 24 - March 3)
Evgeni Malkin, Pittsburgh Penguins (March 3 - March 10)
Roberto Luongo, Vancouver Canucks (March 3 - March 10)
Alexander Ovechkin, Washington Capitals (March 10 - March 17)
Vesa Toskala, Toronto Maple Leafs (March 10 - March 17)
McDonald's is supporting the '09 min-helmets promotion with a humorous ad featuring a miniature hockey player showing off some premier hockey skills. The clip does an excellent job driving interest and awareness for the mini-collectibles offer. Check it out below:
In past years, McDonald's has used a variety of hockey collectibles to drive retail traffic across stores in Canada, including:
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Tuesday, March 3, 2009 at 10:18PM 
Are you looking for ideas of ways to activate at track? Are you looking for new ways to drive brand awareness?
