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Sunday

Jun062010

adidas Generates World Cup Buzz in Hong Kong with Giant Soccer Playground

Sunday, June 6, 2010 at 11:21PM

As an Official Sponsor of the 2010 World Cup in South Africa, adidas is using a variety of tactics in a number of major markets across the globe to generate buzz for the game of soccer and its brand. In Hong Kong, adidas created a massive soccer playground and featured some tremendous product displays in retail settings.

Check out a quick video that captures adidas' World Cup activation in Hong Kong below:

Brian Gainor |

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