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    Entries in soccer hong kong (1)

    Sunday
    Jun062010

    adidas Generates World Cup Buzz in Hong Kong with Giant Soccer Playground

    As an Official Sponsor of the 2010 World Cup in South Africa, adidas is using a variety of tactics in a number of major markets across the globe to generate buzz for the game of soccer and its brand. In Hong Kong, adidas created a massive soccer playground and featured some tremendous product displays in retail settings.

    Check out a quick video that captures adidas' World Cup activation in Hong Kong below: