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Tuesday

Feb152011

Athletics Departments Get Creative with Courtside Rotational Inventory

Tuesday, February 15, 2011 at 06:00AM

During national television broadcasts, University Athletic Departments are provided an opportunity to leverage their courtside rotational signage to promote "institutional messages". As a result, Universities have gotten pretty creative with their messaging tactics, promoting everything from social media channels to kids club initiatives to award nominations.

Check out a few screenshots that detail how the University of Wisconsin Athletics Department leveraged their LED scorers table display during a recent Wisconsin-Michigan State basketball game broadcasted on CBS.

A special thanks to David Cohn of the Wisconsin State Golf Association for his insights and contributions to this column.

Message: Promoting Lowe's Senior Class Award

Message: Promoting Special WI Men's Basketball Facebook Offer

Message: Promoting WI Men's Basketball Twitter Contest

Message: Promoting Badgers Kids Club

Message: Promoting Badgers' Varsity Magazine

Message: Promoting Fan of the Game Initiative

Brian Gainor |

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Marketing Tactics,

college athletics,

college basketball,

college basketball cbs,

courtside rotational,

facebook promotion,

lowe's senior class award,

social media signage,

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