Could We See The Gatorade Shower Reinvented Virally?

As Gatorade begins to experience an early pickup in sales after taking a drastic blow during the recession, it would be very refreshing to see the brand breathe new life by releasing a set of viral videos that feature professional football players giving Gatorade showers to unsuspecting consumers in public settings.

The company is currently dedicating a significant amount of attention to its varieties brands, "Prime" and "Recover" and educating consumers about the benefits of drinking Gatorade before and after workouts. To help drive home this message, it would be terrific to see the company release a set of virals that feature ordinary gym-goers getting drenched with a Gatorade shower by a group of professional athletes after finishing an arduous workout.

Where did this thinking originate from?

The Chicago Bears recently teamed up with Gatorade to film a terrific commercial that supports the team's marketing strategy of "One City, One Team". In the spot, Bears linemen Tommie Harris and Anthony Adams gave a Gatorade shower to an unsuspecting reporter who acted as a good samaritan earlier by picking up a piece of trash. The spots are humorous, effectively tie a natural element from football sidelines across the nation to every day settings, and could definitely be a huge hit in the social media marketplace.

Check out two videos below that capture the photo shoot that the Chicago Bears recently shot with Gatorade at Chase Plaza.

Source: ABC7Chicago.com

Gatorade's "G" Campaign Begins to Make Sense...

Are you looking to create an inspirational sales piece that does a nice job incorporating product placement? Are you looking for new ways to leverage athlete endorsers?

During the 2009 NBA playoffs, Gatorade launched its most recent commercial to support its "G" campaign. The advertisement does a tremendous job incorporating Gatorade's product and athlete endorsers into a storyline that makes sense. All of the company's miscellaneous slogans are starting to come together to form an impactful messaging campaign.

What is G? Gatorade's newest commercial, "That's G" should give you a better idea:

Despite the initial ambiguity of its $50MM "G" campaign, Gatorade has not lost any strides when it comes to fan recognition (despite losing 7.3% in market share in Q1 2009).

More NFL fans correctly identified Gatorade as the league's sponsor in the sports/energy drink category then fans who identified the official sponsor in any other measured category (and higher than any other league-sponsor recognition scores in the NBA, NHL, NASCAR, and MLB). Source: Turnkey Sports & Entertainment Poll for Sports Business Journal