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Tuesday

Apr272010

The Red Wings Weave Fans Into Their Playoff Introductions

Tuesday, April 27, 2010 at 11:59PM

Are you looking for new ways to engage fans on game day? Are you looking for new ways to bring your pre-game introductions to life for fans?

The Detroit Red Wings delivered an industry best practice during the 2010 NHL Playoffs with an outstanding pre-game intro video that incorporated fans in truly engaging manner. The intro featured pictures and videos from fans across the globe displaying their fandom for Red Wings hockey before a collection of thrilling team highlights were shown on a colorful drape that hung above center ice.

The pre-game intro campaign was very unique and effectively demonstrated the power of the Hockeytown mantra across the globe. Check out this "must-see" video below!

Brian Gainor |

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2010 playoffs,

hockey marketing,

hockeytown,

nhl playoffs,

player introductions,

pre-game,

red wings game,

red wings introductions,

red wings marketing,

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Promotions / In-Venue Activation

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