Partnership Activation

Navigation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Entries in red wings playoffs (1)

Tuesday

Apr272010

The Red Wings Weave Fans Into Their Playoff Introductions

Tuesday, April 27, 2010 at 11:59PM

Are you looking for new ways to engage fans on game day? Are you looking for new ways to bring your pre-game introductions to life for fans?

The Detroit Red Wings delivered an industry best practice during the 2010 NHL Playoffs with an outstanding pre-game intro video that incorporated fans in truly engaging manner. The intro featured pictures and videos from fans across the globe displaying their fandom for Red Wings hockey before a collection of thrilling team highlights were shown on a colorful drape that hung above center ice.

The pre-game intro campaign was very unique and effectively demonstrated the power of the Hockeytown mantra across the globe. Check out this "must-see" video below!

Brian Gainor |

Post a Comment |

Email Article |

Print Article |

tagged

2010 playoffs,

hockey marketing,

hockeytown,

nhl playoffs,

player introductions,

pre-game,

red wings game,

red wings introductions,

red wings marketing,

red wings playoffs,

team introductions in

Promotions / In-Venue Activation

Permalink

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.