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Entries in march madness ambush (1)

Sunday

Mar272011

Bud Light Capitalizes on the Madness with A Game of Basketball-Themed Quarters

Sunday, March 27, 2011 at 09:47PM

Anheuser-Busch is capitalizing on the madness surrounding the 2011 NCAA Tournament with a Bud Light Shoot for the Championship tabletop quarter-bouncing game at select retail establishments across the country. Throughout the tournament, AB offered consumers ages 21+ an opportunity to compete to win a trip to Las Vegas for a Final Four competition with $25,000 on the line.

Anheuser-Busch produced March to the Championship themed tabletops and a quarters game with a creative basketball thematic. Check out two (2) pictures of their retail activation below:

Check out two (2) videos of Bud Light's activation in action here:

Brian Gainor |

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