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Monday

Feb152010

Nike Does it Again with the Human Chain

Monday, February 15, 2010 at 11:28PM

Are you looking for unique ways to align multiple sports sponsorships? Are you looking for ways to highlight the perseverance required of elite athletes?

Nike has created yet another captivating viral campaign - this one entitled the Human Chain. The clip demonstrates Nike's impact across multiple sports disciplines and really helps showcase the brand's depth on a global scale across a wide variety of athletic events.

The spot, created by Wieden + Kennedy, provides a glimpse of a wide range of Nike ambassadors. For more information, check out this tremendous writeup by The Inspiration Room.

Check out Nike's newest viral piece below!

Brian Gainor |

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