TCU Athletics Kicks off the 2011 Season with an Inspirational Video

TCU Athletics recently unveiled one of the finest season preview videos seen in the collegiate marketplace to date. While most athletic programs create montages filled with highlights, game action, and profiles of players and coaches, TCU Athletics teamed up with Red Productions to take a much different approach.

The 2011 TCU Football video effectively portrays how the Horned Frogs fanbase are part of something that's much bigger than just a football season. The video demonstrates how TCU Football is about a spirited community of all ages that stands united through all situations.

What's great about the video is that it creates a true sense of community, showing the fanbase (wearing licensed Nike gear) consuming TCU football at home, at retail, and live in the stadium. TCU Athletics also did a great job embedding a link in the YouTube video description to drive consumers to purchase tickets.

Check it out below!

Nike Demonstrates the Life Cycle of Its Brand with Soccer Viral

Nike does a terrific job demonstrating the life cycle of its brand in a recent piece created for the Czech football club AC Sparta Praha. In the spot, Nike demonstrates how an athlete matures with the brand throughout the various stages in his/her life. From birth to adolescence to playing professionally, there is one constant in sports - wearing the same brand of apparel because you believe in it.

The low-budget spot is extremely well done and serves as a great benchmark for any brand looking to showcase how consumers use their brand throughout the various stages of their lives.

Nike Does it Again with the Human Chain

Are you looking for unique ways to align multiple sports sponsorships? Are you looking for ways to highlight the perseverance required of elite athletes?

Nike has created yet another captivating viral campaign - this one entitled the Human Chain. The clip demonstrates Nike's impact across multiple sports disciplines and really helps showcase the brand's depth on a global scale across a wide variety of athletic events.

The spot, created by Wieden + Kennedy, provides a glimpse of a wide range of Nike ambassadors. For more information, check out this tremendous writeup by The Inspiration Room. 

Check out Nike's newest viral piece below!