Partnership Activation

Navigation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Entries in official guide to playoff grooming (1)

Monday

Dec212009

Activation of the Day (12/21) - Molson Canadian

Monday, December 21, 2009 at 03:12PM

Are you looking for new ways to leverage a grooming/hair care partner? Are you looking to create a captivating campaign around your team's playoff run?

Molson Canadian created a humorous "Official Guide to Playoff Grooming" vignette to support its NHL activation in 2009. The company supported the campaign by asking fans to submit their own unique hockey grooming styles on the Molson Canadian Facebook page (www.facebook.com/molsoncanadian) for the chance to win a Molson Canadian beer fridge. Hundreds of fans responded to the call-to-action and the campaign turned out to be a nice success.

Check out Molson Canadian's Official Guide to Playoff Grooming clip below:

Brian Gainor |

Post a Comment |

Email Article |

Print Article |

tagged

gillette sponsor,

hair sponsor,

hockey beard,

hockey hair,

hockey molson,

molson canadian hockey,

molson canadian sponsor,

molson facebook,

molson sponsor,

molson video,

official guide to playoff grooming,

playoff beard in

Partnership Ideas

Permalink

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.