Nike Uses Laser Projections to Support Oregon in BCS Title Game

Nike created a splash on the eve of the 2011 BCS National Championship game by projecting a laser image of the University of Oregon logo onto the side of Camelback Mountain in Scottsdale, Arizona.

Nike teamed up with Wieden + Kennedy, SportsOne, Inc., Lightwave International, and MacDonald Media to project a giant Oregon logo and the slogan "Just Do It" onto the side of Camelback Mountain for approximately five (5) hours on Sunday night. On the day of the game, Nike was planning on projecting the laser image on the Jobing.com Arena, located across the street from the University of Phoenix Stadium in Glendale.

Interesting enough, the distance between the light projection (located at the Bud Light Fiesta Grounds in Scottsdale) and the mountain was a full two (2) miles. The direct diode lasers used were four (4) times the power of typical lasers seen at concerts and large events and were considered the most powerful lasers that Lightwave International had ever projected to date.

Check out a video detailing the amazing visual illustration below:

Source: The Oregonian

Bud Light Throws the Ultimate BCS Bash for College Football Fans

Bud Light is treating college fans attending the 2011 BCS National Championship to an ultimate fiesta in Scottsdale, Arizona this weekend. Bud Light partnered with 18 entities to create the ultimate BCS Bash for Auburn, Oregon, and other college football fans and alumni to enjoy.

Bud Light leased out a 3-acre space at the Scottsdale Waterfront to host team pep rallies, plenty of food and drinks, live music, and live ESPN broadcasts the week of January 3-9. Bud Light partnered with several top-notch partners to host the event, including Safeway, Nike, The Pat Tillman Foundation, P.F. Changs, Delta, Johnsonville, Dos Gringos, Jani King, and The Phoenician Resort.

Bud Light teamed up with SportsOne Inc., based in Portland, OR to execute the event. SportsOne served as the event manager and sponsorship sales agency after winning an RFP solicited by the Scottsdale Convention and Visitors Bureau to produce the event. SportsOne served as the backbone of the festivities - developing the concept, selling the title naming rights to Bud Light, and managing the entire execution.

Check out a few videos that provide an in-depth look at the Ford Fiesta below: