Wieden + Kennedy Launch Melo's New M8 Shoe in Epic Fashion

The Jordan Brand recently teamed up with Wieden + Kennedy to launch Carmelo Anthony's new shoe in spectacular fashion along the Hudson River in New York City. The two parties collaborated to put on an M8 NYC Flight Event at Pier 54 that was highlighted by an unannounced projection show alongside a 3-story building that featuring an animated Carmelo Anthony dribbling, dunking, and walking on water.

The Jordan Brand set the stage by having Nas perform a live set for the 2,500 guests in attendance and featured a stuntman jumping out of a helicopter into the Hudson River before Carmelo Anthony's image appeared in spectacular fashion.

Wieden + Kennedy's use of projection technology demonstrates how brands can leverage iconic locations at night in new ways to launch products, conduct guerrilla marketing activity, or make a memorable splash.

Check out the amazing product launch display below and click here for more information:

Nike Uses Laser Projections to Support Oregon in BCS Title Game

Nike created a splash on the eve of the 2011 BCS National Championship game by projecting a laser image of the University of Oregon logo onto the side of Camelback Mountain in Scottsdale, Arizona.

Nike teamed up with Wieden + Kennedy, SportsOne, Inc., Lightwave International, and MacDonald Media to project a giant Oregon logo and the slogan "Just Do It" onto the side of Camelback Mountain for approximately five (5) hours on Sunday night. On the day of the game, Nike was planning on projecting the laser image on the Jobing.com Arena, located across the street from the University of Phoenix Stadium in Glendale.

Interesting enough, the distance between the light projection (located at the Bud Light Fiesta Grounds in Scottsdale) and the mountain was a full two (2) miles. The direct diode lasers used were four (4) times the power of typical lasers seen at concerts and large events and were considered the most powerful lasers that Lightwave International had ever projected to date.

Check out a video detailing the amazing visual illustration below:

Source: The Oregonian