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Friday

Jan012010

Activation of the Day - Cal Athletics, Oski Mobile

Friday, January 1, 2010 at 03:51PM

Are you looking to create new consumer incentive offers? Are you looking for ways to offer consumers exclusive experiences on game day?

Cal Athletics ran a promotion in 2009 offering fans the chance to win a ride on the Oski Mobile (the mascot's vehicle) when the Golden Bears run onto the field prior to kickoff. To generate awareness, the athletics department featured a viral piece and an online registration form on the University's official athletics website.

Check out the piece below and consider new ways that you can offer exclusive opportunities for your fans at minimal to no cost!

Brian Gainor |

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cal athletics promotion,

cal football,

cal viral,

college football promotion,

oski,

player introductions,

unique experiences in

Promotions / In-Venue Activation

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