Capture Unique Viral Content While on Team Roadtrips

Borussia Dortmund, a notable German soccer club in the Bundesliga league, recently made headlines when it released a sensational viral that features the team performing stunts while traveling on the team bus. The clip features a player kicking a soccer ball out of the front door of the team bus only to have it bounce off the wall of an overpass and into the hands of the team goalie, who is standing in the doorway in the back of the bus.

The viral, which involves some creativity and computer trickery (likely), demonstrates how sports organizations can look to generate unique content on the road and during other unlikely situations.

Check out the interesting clip below:

Activation of the Day - Cal Athletics, Oski Mobile

Are you looking to create new consumer incentive offers? Are you looking for ways to offer consumers exclusive experiences on game day?

Cal Athletics ran a promotion in 2009 offering fans the chance to win a ride on the Oski Mobile (the mascot's vehicle) when the Golden Bears run onto the field prior to kickoff. To generate awareness, the athletics department featured a viral piece and an online registration form on the University's official athletics website.

Check out the piece below and consider new ways that you can offer exclusive opportunities for your fans at minimal to no cost!

Join the EA Sports Blindfolded Keepie Uppie Challenge...

Are you looking to create a captivating viral campaign that will attract the attention of consumers from across the globe? Are you looking for new ways to leverage athlete endorsers?

Wieden + Kennedy Amsterdam teamed up with EA Sports to create a sticky 'keepie uppie challenge' viral marketing campaign designed to promote the company's new game title FIFA10. The creative campaign features the world's greatest soccer players testing their juggling skills while blindfolded. The humorous campaign was designed to entertain and provides an influencial call-to-action for fans to submit videos of their own juggling talents on the promotional microsite.

Check out W+K's creative Blindfolded Keepie Uppie Challenge below, which launched today (12/14/09):  

U.S. Soccer Tests the Skills of an NFL Kicker

Are you looking for new ways to promote the athleticsm of your organization's athletes? Are you looking to cross-promote with another sports organization in your local marketplace?

In July 2009, Philadelphia Eagles kicker David Akers made an appearance at the U.S. Men's National Soccer Team's practice as they prepared for a CONCACAF Gold Cup quarterfinals match at Lincoln Financial Field. Akers' appearance made for some quality footage for U.S. Soccer to feature in the viral space.

Members of the U.S. Soccer team battled it out with Akers in a variety of kicking contests, using both footballs and soccer balls. The video below demonstrates how skillful soccer players and NFL kickers actually are, and serves as a great benchmark for:

• Soccer organizations looking to align with other sports organizations in the local marketplace to promote their sport
• College athletic departments looking to showcase a collection of their student-athletes
• Professional organizations looking to showcase the skills of specialty players (kickers, punters, etc.)
• Brands looking to promote multiple athlete endorsers

Check it out below: