Red Bull Drives Interest with F1 on Ice Viral

Are you looking for new ways to attract casual sports fans and non-traditional consumers to your sport? Are you looking for unique ways to promote motorsports?

Red Bull recently unveiled a really cool viral piece that features the Red Bull Racing Formula 1 team testing the agility and speed of its cars in non-traditional, wintry conditions. The clip, created to celebrate the return of the Canadian Grand Prix, led Red Bull F1 driver Sebastien Buemi and his counterparts to Canada for a test run.

The unique viral piece demonstrates the out-of-the-box thing that needs to become more prevalent in the sport of NASCAR. After all, who wouldn't want to see high-speed racing on ice in the Great North?

Check out Red Bull's creative piece below: