Puma Feeds the Frenzy at the 16th Hole of the WM Phoenix Open

Budding golf superstar and Rickie Fowler and his Puma Golf, his title sponsor, are surely making a splash in the golf world. Fowler has already recorded three (3) 2nd place finishes on the PGA Tour this year and brings an edgy persona to the golf course that has already won over fans.

At the recent Waste Management Phoenix Open, Fowler and Puma Golf took their partnership to the next level by feeding off the frenzy of racous fans located at the 16th hole. After nearly acing the Par-3 shot, Fowler delighted the crowd by throwing out a stack of 15 autographed Puma Monoline hats into the stands ... before he even attempted his putt to birdie the hole. In addition, Fowler supported Waste Management's "green-out" and eco-friendly tournament initiatives by sporting an outfit that was green from head to toe.

Here is a quick video of Fowler's PR stunt at the 16th hole after nearly sinking a perfect shot:

Here is a quick video that demonstrates how young golf fans are quickly embracing Fowler on the Tour:

After being named 2010 PGA Tour Rookie of the Year, Fowler has quickly made a name for himself with his fashionable style and hip personality. Puma celebrated Fowler's 2010 ROY nomination by releasing a "Moto-Golf" viral that combines his two passions in life - golf and motocross. It's refreshing to see a brand like Puma take such a non-traditional approach to its golf business. Check out the spot below: