Puma Feeds the Frenzy at the 16th Hole of the WM Phoenix Open

Budding golf superstar and Rickie Fowler and his Puma Golf, his title sponsor, are surely making a splash in the golf world. Fowler has already recorded three (3) 2nd place finishes on the PGA Tour this year and brings an edgy persona to the golf course that has already won over fans.

At the recent Waste Management Phoenix Open, Fowler and Puma Golf took their partnership to the next level by feeding off the frenzy of racous fans located at the 16th hole. After nearly acing the Par-3 shot, Fowler delighted the crowd by throwing out a stack of 15 autographed Puma Monoline hats into the stands ... before he even attempted his putt to birdie the hole. In addition, Fowler supported Waste Management's "green-out" and eco-friendly tournament initiatives by sporting an outfit that was green from head to toe.

Here is a quick video of Fowler's PR stunt at the 16th hole after nearly sinking a perfect shot:

Here is a quick video that demonstrates how young golf fans are quickly embracing Fowler on the Tour:

After being named 2010 PGA Tour Rookie of the Year, Fowler has quickly made a name for himself with his fashionable style and hip personality. Puma celebrated Fowler's 2010 ROY nomination by releasing a "Moto-Golf" viral that combines his two passions in life - golf and motocross. It's refreshing to see a brand like Puma take such a non-traditional approach to its golf business. Check out the spot below:

Puma Challenges Runners to Take on the Dubai Vertical Marathon

GulfNews.comMarketers looking for new ideas to execute in the running space should take a close look at the Dubai Vertical Marathon, a terrific charity event that Puma recently hosted on May 28th.

Here's a quick breakdown of the event's festivities, which benefited Medecins Sans Frontieres:

• Puma outfitted 200+ participants with exclusive t-shirts and prepped them for the endurance event with organized group stretching exercises after the registration process began at 6:30am of the Godolphin Ballroom at the foot of the Emirates Towers in Dubai
• After the stretching exercise occurred, the participants scaled the 350 metre high tower (1,334 stairs - totaling 52 floors)
  • Puma placed shoes along the course up the tower and offered a free Puma bag to whichever participant could correctly guess the number of shoes along the way 
• Puma rewarded all of the participants with a party on the top floor, which included dancers, disco lights, and music

The results? The event raised over 29,486 euros for MSF... a terrific event! It would be really amazing to see the New York Road Runners or another running organization offer this in one of New York City's tallest skyscrapers!

Check out a video of the action below:

Source: Dubai City Guide