NBC Lets Fans Design U.S. Olympian's Helmet

Are you looking for new ways to engage fans via promotions? Are you looking to leverage winter sports?

NBCOlympics.com and World Champion skiier Lindsey Vonn have teamed up to offer fans the unique chance to design the helmet she will wear while competing in the 2010 Olympic Games in Vancouver. The promotion, entitled "Design Lindsey's Helmet" enables fans the opportunity to submit their best original artwork and serves as a great way to develop an avid following for Vonn during the Olympics (creating the star power NBC looks to profile during its coverage).

Fans can submit their artwork on the official promotional website between November 23rd and December 21st. Once all submissions are received, a panel of judges will narrow the entries down to three (3), and then fans will be given the opportunity to decide the winning design during the first week of January.

The promotion's grand prize winner will receive a trip for two (2) to Vail, CO and will receive a pair of Head skis and bindings and a Uvex helmet and goggles. NBC is promoting the "Design Lindsey's Helmet" offer via online ads, :30 spots on NBC and Universal Sports, and a grassroots campaign designed to spark interest and participation among art and design schools around the country.

A special thanks to MBA/MSA student Mike Rose of the Ohio University Center for Sports Administration for his insights and contributions to this column. Source: USSkiteam.com

                                                                                                                        

Ski For Free With VitaminWater...

Are you looking for a unique way to reward winter sports enthusiasts? Are you looking to leverage a partnership with a ski resort?

VitaminWater recently ran a "Ski with VitaminWater" promotion that enabled any consumers who brought an empty VitaminWater bottle to the Timberline Lodge & Ski Area to ski for free on Friday, February 27th.

VitaminWater supported the event by featuring a branded van in front of the lodge that gave away branded snowboards, defense packs, free product, and hydration tips. The company also featured pro snowboarder JJ Thomas on-hand to share tips and insights for snowboard enthusiasts.

VitaminWater also offered consumers an opportunity to enter for a chance to win a three (3) day weekend at the Timberline Lodge and Ski Area (which can also be done online).