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Entries in vitaminwater guerrilla (1)

Tuesday
Mar172009

Ski For Free With VitaminWater...

Are you looking for a unique way to reward winter sports enthusiasts? Are you looking to leverage a partnership with a ski resort?

VitaminWater recently ran a "Ski with VitaminWater" promotion that enabled any consumers who brought an empty VitaminWater bottle to the Timberline Lodge & Ski Area to ski for free on Friday, February 27th.

VitaminWater supported the event by featuring a branded van in front of the lodge that gave away branded snowboards, defense packs, free product, and hydration tips. The company also featured pro snowboarder JJ Thomas on-hand to share tips and insights for snowboard enthusiasts.

VitaminWater also offered consumers an opportunity to enter for a chance to win a three (3) day weekend at the Timberline Lodge and Ski Area (which can also be done online).