October 2011 Partnership Activation 2.0 Newsletter

Welcome to the October 2011 Partnership Activation 2.0 Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Here is a link to the October 2011 Partnership Activation 2.0 Newsletter.

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/rmRwRk

This month's newsletter features a collection of insights, including:

• A List of the Top Paid Global Athletes in 2011
• SportShadow.com
• Adidas' New Marathon Face Cam
• Best Practices from the National Hockey League
• The Tampa Bay Lightning's New Microchip Technology
• Navigate Marketing Spotlight: The Impact of Conference Movement on College Sponsorships
• Adidas' New UEFA Ultimate Access Campaign
• Heineken Starvision
• Tottenham Hotspur's New Augmented Reality Offerings
• Iowa State's Social Billboard Campaign
• BMW Mini's London 2012 Olympics PR Stunt
• Activ8Social's #Sports Newsletter
• Creativity in the Sports Marketplace
• October 2011 Partnership Activation Rising Stars
• Mastercard's Witnessing History Social Media Campaign
• Creating Powerful Marketing Messages Using Statistics
• A Close Look at the 2011 MLB Playoffs
• 5 #SportsBiz Twitter Handles You Must Follow
• The NFL's Breast Cancer Awareness Efforts
• Manchester City FC's Family Zone Activation
• The Portland Timbers' 2012 Fan Draft
• Women and Kids Invade Istanbul Soccer
• The Tampa Bay Lightning Use Coils to Create Lightning In-Arena
• Audi Lets Fans See What Life of a Le Mans Driver Is Like
• Creatively Using Time Lapses in Sports
• The Throwable Panoramic Ball

This month I want to encourage you to consider checking out Navigate Marketing's upcoming webinar on "Measuring Sponsorship ROI" - to be held on Wednesday, November 16th at 12:00pm EST. The session will be extremely valuable and certainly is a hot topic of discussion that we can all learn more about. Please check out the details about the webinar in the October Newsletter and reach out to Chris Todd at ctodd@navigatemarketing.com for more information.

Click here to check out the October 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

July 2011 Partnership Activation 2.0 Newsletter

Welcome to the July 2011 Partnership Activation 2.0 Newsletter! I really appreciate your continued interest and support and think that you are going to really enjoy this month's newsletter.

Here is a link to the July 2011 Partnership Activation 2.0 Newsletter.

The coolest thing in this month's newsletter is the Red Bull Hare Scramble video... I HIGHLY recommend you check it out!

After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/on6seF

 This month's newsletter features a collection of insights, including:

• Gila River Casino's KaChingKo
• 10 Building Blocks To Help You Become Everything You Can Be
• Eyes on the Industry: Australian Football League
• Navigate Marketing Spotlight: 5 Questions With Mark Friederich
• Using Augmented Reality to Engage Fans
• Drive Merchandise with Virtual Stores
• Leverage Airspace on Gameday to Engage Fans
• LG Uses a Unique Rugby Branding Play to Wash Away the Competition
• Continental Tire Displays The Cage
• IBM Uses Sponsorship Technology to Engage Airport Travelers
• The Sport Industry Daily
• Creativity In the Sports Marketplace
• July 2011 Partnership Activation Rising Stars
• NACMA Spotlight
• A Close Look at Creative Marketing in Major League Baseball
• Creative Tactics From the 2011 College World Series
• The Cincinnati Reds' Dusty Days
• Showtime Delivers a Unique Foursquare Vending Experience
• Idea Box

Click here to check out the July 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

May 2011 Partnership Activation 2.0 Newsletter

Thank you for your continued interest in Partnership Activation and taking the time to come check out the new May 2011 Issue of the Partnership Activation 2.0 newsletter.

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://is.gd/UssJ3S

This month's newsletter features a collection of insights, including:

• Fan-Centric Signage
• The Top Sports Advertisers of 2010
• Creative Sports Business Tactics from Major League Soccer
• Navigate Marketing Spotlight: Five Questions with Matt Balvanz
• Three Things You Need to See
• The Carrier Classic
• The Heineken Star Player
• Miami Heat - Kumho Tires Partnership
• #SBChat
• Creativity in the Sports Marketplace
• May 2011 Partnership Activation Rising Stars
• Manchester City FC's 'His and Hers' Suites
• Standley Systems OSU/OU Licensed Copiers
• Vineyard Vines' Activation at the Kentucky Derby
• A Close Look at the Carolina Panthers 2011 NFL Draft Party
• 5 People You Must Follow In #SportsBiz
• Creative Tactics to Leverage a Tecate Partnership
• AC Milan Uses Jersey Launch to Showcase New Technology
• The Minnesota Twins Feature Twins O-Grams
• Sports ... Like You've Never Seen It Before
• Idea Box

Click here to check out the May 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. 

April 2011 Partnership Activation 2.0 Newsletter

Thank you for your continued interest in Partnership Activation and taking the time to come check out the new April 2011 Issue of the Partnership Activation 2.0 newsletter. I hope you enjoy the content in this issue, as it's the most extensive newsletter that we have released to date!

After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/hY1cGj

This month's newsletter features a collection of insights, including:

• Virtual Advertising
• Brands with a Presence at Bracket Town in 2011
• Creative Sports Business Tactics from the Barclays Premier League
• Activation Tactic of the Month: Hooters' Spring Training Activation
• Conxeo / PropertyPort
• Great Sports Marketing Tactics in the News
• SportsPro Magazine
• Creativity in the Sports Marketplace
• April 2011 Partnership Activation Rising Stars
• Ticketing Watch - St. Louis Cardinals
• Social Media Watch - Cleveland Indians
• The 2011 Powerade Jam Fest
• 5 #SportsBiz Professionals You Must Follow on Twitter
• Activation and Branding from the 2011 Final Four
• The 2011 Cricket World Cup... At a Glance
• Technology That May Soon Save You Money On Staffing Expenses
• Major League Soccer... Like You've Never Seen It Before
• Idea Box

Click here to check out the April 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. 

December 2010 Partnership Activation 2.0 Newsletter

Happy Holidays from Partnership Activation! Thank you for coming to check out the December Issue of the Partnership Activation 2.0 Newsletter. After checking out the newsletter/site, I hope you have some time available to spend with family and friends, for that is the most important thing in life.

As 2010 comes to a close, I am truly excited to share this month's newsletter with you. It is pretty amazing that we are coming up on the 30th Issue of the Partnership Activation 2.0 Newsletter. I want to say thank you for all your support, especially to those of you who have shared it with friends and colleagues on numerous occasions via email, Twitter, Facebook, LinkedIn, word of mouth, etc.

This month's newsletter features a collection of insights, including:

• The Nike Vault - Los Angeles
• Creative Promotional Tactics From Across the NHL
• Sports Authority Leverages Social Media to Engage Shoppers on Black Friday
• Leveraging Signage in New Ways
• Explore Engage's Augmented Reality Experiences
• Hot Off the Press: Sponsorship Mag
• Creativity In the Sports Marketplace
• December 2010 Partnership Activation Rising Stars
• Social Media Watch: Panthers Purrsuit
• A Close Look at Fan Engagement at the Consol Energy Center
• International Sports Business Watch: The 98th Grey Cup
• 5 #SportsBiz People You Must Follow On Twitter
• Ways to Leverage the Holidays
• Creativity From the Idea Box

Click here to check out the December 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

November 2010 Partnership Activation 2.0 Newsletter

Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the November 2010 Partnership Activation 2.0 Newsletter and hope that you all have a wonderful Thanksgiving with your friends and family.

Thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

• Nike Capitalizes on Live Moments
• Creative Promotional Tactics from Across the NBA
• Sports Properties Leveraging QR Codes to Deliver New Content for Fans
• Professional Bull Riders' Partnership Tactics
• The Dallas Mavericks' YouTube Channel
• Creativity in the Sports Marketplace
• A Look at the November 2010 Partnership Activation Rising Stars
• UTEP's "Orange-out" Week
• Incorporating Social Media in the GameDay Experience
• Activation at the Allstate Wrigleyville Classic
• The NFL International Series
• The Abu Dhabi Formula 1 FanZone
• Creative Activation Tactics
• Unique Ways to Leverage Johnny Walker as a Corporate Partner

Click here to check out the November 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

October 2010 Partnership Activation 2.0 Newsletter

Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new October 2010 Partnership Activation 2.0 Newsletter.

I am truly excited about the content featured in this month's newsletter. I want to thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

This month's newsletter features a collection of insights, including:

• The Fist Pump Cam
• Creative Promotional Tactics from Across the NFL
• Special Vehicles to Leverage Athlete Endorsers
• St. Louis Rams' Green Week
• The Leverage Daily Buzz
• A Look at the October 2010 Partnership Activation Rising Stars
• Brands Doing an Effective Job Leveraging Athlete Endorsers
• College Music Videos (I Love My Ducks / Teach Me How To Bucky)
• Versus' New Outdoor NHL Campaign
• 2010 Ryder Cup Insights
• Creative Activation Tactics
• The Coors Light Beer Box
• Unique Ways to Leverage Pizza Companies as Partners

Click here to check out the October 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

One side note for this month, I encourage you to consider attending the 5th Annual Ivy Sports Symposium on Friday, November 19th in Princeton, NJ. The event, which costs $50 for students, $150 for alumni, and $200 for industry professionals, is truly one of the best sports conferences in the United States!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

August 2010 Partnership Activation 2.0 Newsletter

Thank you for your continued interest in Partnership Activation. Click here to check out the new August 2010 Partnership Activation 2.0 monthly newsletter.

Thanks to our friends at adidas Eyewear, if you pass along the August 2010 Newsletter to a friend or colleague in the industry and they submit a sponsorship/marketing "best practice" that is selected to be featured in the September Newsletter, you BOTH can win a FREE pair of adidas Eyewear!  

Pass along the newsletter and send in your "best practice" submissions to newsletter@partnershipactivation.com! Only (1) winning duo will be selected! In the meantime, check out the great adidas Eyewear styles that you could win here: http://www.adidas.com/us/eyewear.

This month's newsletter features a collection of insights, including:

• Marketing Hometown Pride
• 20 Top Sports Graduate Programs to Consider
• Creative Promotional/Engagement Tactics from the Barclays Premier League
• 2010 NFL Training Camp Title Sponsorship Breakdown
• In-Venue Baseball Destinations
• A Look At SportsAgentBlog.com
• August 2010 Partnership Activation Rising Stars
• Thermopylae Drives Mobile Fan Engagement
• The Singapore Youth Olympic Games
• Maker's Mark Thought Starters
• New Idea Box Insights

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Check out the August 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

 

If you enjoyed the August 2010 Issue, you may also be interested in:

• 140 Reasons Sports Teams Should Use Twitter
• 40 Ways Sports Teams Can Utilize Foursquare
• The 100 Hottest Promotional Items in Sports
• World Cup Viewing Parties From Across the Globe
• The 10 Best Sports Billboard Themes of 2009

Partnership Activation 2.0 Newsletter - July Issue

Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

Take a moment to check out the July 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends outside of the industry who also may enjoy some of the insights shared in the newsletter.

This month's newsletter features a collection of insights, including:

• MeshMedia Technology
• 10 Current Industry Trends to Keep an Eye On
• Making Fans Desire Your Product on Gameday
• Partnership Spotlight: Chicago White Sox
• The Veritix Sports Marketing Newsletter
• The Partnership Activation Rising Stars Program
• Guerrilla Marketing Thought Starters
• Ways Non-Profits Can Leverage Corporate Partners

*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing. 

Check out the July 2009 Issue now... and don't forget to pass it along to some friends!