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    Entries in sportsbusiness journal (7)

    Wednesday
    Jun222011

    June 2011 Partnership Activation 2.0 Newsletter

    Thank you for your continued interest in Partnership Activation and taking the time to come check out the new June 2011 Issue of the Partnership Activation 2.0 newsletter.

    After reviewing the newsletter, we would really appreciate it if you would be willing to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other channels of communication. To keep things simple, here is a shortened URL that you can use: http://bit.ly/kEwld3

    This month's newsletter features a collection of insights, including:

    • Ford Focus Cam
    • A List of Official Partners and Suppliers of the 2011 French Open
    • Creative Tactics From Across Major League Baseball
    • Manchester City FC's Lift The FA Cup Initiative
    • Trinity Displays
    • Nike's People's Republic of Corinthians
    • The Mercedes-Benz Performance Center
    • The Durex Guerrilla Marketing Soccer Campaign
    • The Vodafone Recharge Truck
    • Enticing Fans with QR Code Prizing
    • The Cynopsis Sports Newsletter
    • June 2011 Partnership Activation Rising Stars
    • Major League Soccer's National Sales Center
    • Mountain Dew's Pinball Machine Skate Park
    • Ole Miss Athletics' "100 Things in 100 Days" Campaign
    • A Close Look at the 2011 NHL Stanley Cup Finals
    • A Look at the 2011 UEFA Champions League Finals
    • Adidas' "Football Paintball" Initiative
    • Red Bull USA's Cubed Pipe
    • Sports Like You've Never Seen It Before
    • Idea Box 

    Click here to check out the June 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing. 

     

    Monday
    Nov222010

    November 2010 Partnership Activation 2.0 Newsletter

    Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the November 2010 Partnership Activation 2.0 Newsletter and hope that you all have a wonderful Thanksgiving with your friends and family.

    Thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

    This month's newsletter features a collection of insights, including:

    • Nike Capitalizes on Live Moments
    • Creative Promotional Tactics from Across the NBA
    • Sports Properties Leveraging QR Codes to Deliver New Content for Fans
    • Professional Bull Riders' Partnership Tactics
    • The Dallas Mavericks' YouTube Channel
    • Creativity in the Sports Marketplace
    • A Look at the November 2010 Partnership Activation Rising Stars
    • UTEP's "Orange-out" Week
    • Incorporating Social Media in the GameDay Experience
    • Activation at the Allstate Wrigleyville Classic
    • The NFL International Series
    • The Abu Dhabi Formula 1 FanZone
    • Creative Activation Tactics
    • Unique Ways to Leverage Johnny Walker as a Corporate Partner

    Click here to check out the November 2010 Newsletter and be sure to follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Friday
    Oct222010

    October 2010 Partnership Activation 2.0 Newsletter

    Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new October 2010 Partnership Activation 2.0 Newsletter.

    I am truly excited about the content featured in this month's newsletter. I want to thank you for your continued support and willingness to share the newsletter and content featured on the site with your friends and colleagues. It's remarkable that in just 2+ years, newsletter readership has spread to 60+ countries across the globe- a true testament to your support!

    This month's newsletter features a collection of insights, including:

    • The Fist Pump Cam
    • Creative Promotional Tactics from Across the NFL
    • Special Vehicles to Leverage Athlete Endorsers
    • St. Louis Rams' Green Week
    • The Leverage Daily Buzz
    • A Look at the October 2010 Partnership Activation Rising Stars
    • Brands Doing an Effective Job Leveraging Athlete Endorsers
    • College Music Videos (I Love My Ducks / Teach Me How To Bucky)
    • Versus' New Outdoor NHL Campaign
    • 2010 Ryder Cup Insights
    • Creative Activation Tactics
    • The Coors Light Beer Box
    • Unique Ways to Leverage Pizza Companies as Partners

    Click here to check out the October 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

    One side note for this month, I encourage you to consider attending the 5th Annual Ivy Sports Symposium on Friday, November 19th in Princeton, NJ. The event, which costs $50 for students, $150 for alumni, and $200 for industry professionals, is truly one of the best sports conferences in the United States!

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Wednesday
    Sep222010

    September 2010 Partnership Activation 2.0 Newsletter

    Thank you for coming to check out PartnershipActivation.com. I am excited to share with you the new September 2010 Partnership Activation 2.0 Newsletter.

    I hope you enjoy all of the great content included in this month's issue and want to thank you for your support and willingness to help spread the word about Partnership Activation amongst your friends and colleagues in the industry.

    This month's newsletter features a collection of insights, including:

    • Red Bull's NASCAR Taxi
    • Creative Sponsorship/Marketing Tactics from the Barclays Premier League
    • Old Spice's Interactive Banner Ads
    • Los Angeles Dodgers "My Town" Billboard Activation Tactics
    • The Oklahoma City Thunder's Corporate Partnerships Website
    • The Essential Guide to Grassroots Sports and Social Media
    • September 2010 Rising Stars
    • Official Redskins Nation Foursquare Badge
    • Activ8Social's Reggie Bush's #RedZones Promotion
    • Insights about the 2010 FIBA World Championship
    • A Close Look at The New Meadowlands Stadium
    • Southwest Airlines' Thought Starters
    • Fresh New, Creative Ideas from the Idea Box

    Click here to check out the September 2010 Newsletter now and be sure to also join the Official Partnership Activation - Users Connect! LinkedIn Group today!

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

     

    If you enjoyed the September 2010 Issue, you may also be interested in:

    Sunday
    Aug222010

    August 2010 Partnership Activation 2.0 Newsletter

    Thank you for your continued interest in Partnership Activation. Click here to check out the new August 2010 Partnership Activation 2.0 monthly newsletter.

    Thanks to our friends at adidas Eyewear, if you pass along the August 2010 Newsletter to a friend or colleague in the industry and they submit a sponsorship/marketing "best practice" that is selected to be featured in the September Newsletter, you BOTH can win a FREE pair of adidas Eyewear!  

    Pass along the newsletter and send in your "best practice" submissions to newsletter@partnershipactivation.com! Only (1) winning duo will be selected! In the meantime, check out the great adidas Eyewear styles that you could win here: http://www.adidas.com/us/eyewear.

    This month's newsletter features a collection of insights, including:

    • Marketing Hometown Pride
    • 20 Top Sports Graduate Programs to Consider
    • Creative Promotional/Engagement Tactics from the Barclays Premier League
    • 2010 NFL Training Camp Title Sponsorship Breakdown
    • In-Venue Baseball Destinations
    • A Look At SportsAgentBlog.com
    • August 2010 Partnership Activation Rising Stars
    • Thermopylae Drives Mobile Fan Engagement
    • The Singapore Youth Olympic Games
    • Maker's Mark Thought Starters
    • New Idea Box Insights

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the August 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month! 

     

    If you enjoyed the August 2010 Issue, you may also be interested in:

    Sunday
    Feb212010

    Partnership Activation - February 2010 Newsletter

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new February 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends at work.

    This month's newsletter features a collection of insights, including:

    • Sidewalk Challenges
    • Insights Into Using Augmented Reality
    • 27th Annual IEG Sponsorship Conference
    • 7 Tips for Bringing Your In-Venue Signage to Life for Consumers
    • Details on the UK Sports Network
    • The February 2010 Recipients of the Partnership Activation Rising Stars Program
    • Sports Social Media Watch - Molson Canadian
    • Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
    • 2010 Australian Open
    • Ways to Leverage an ESPN Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the February 2010 Issue now... and don't forget to pass it along to some friends!

    Friday
    Jan222010

    Partnership Activation - January 2010 Newsletter

    Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?

    Take a moment to check out the new January 2010 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to four (4) friends in the industry.

    This month's newsletter features a collection of insights, including:

    • Fan-Athlete Challenges
    • Non-Traditional Billboard Tactics
    • 27th Annual IEG Sponsorship Conference
    • Navigate Marketing's Take on the NY Jets Alcohol Ban
    • Details on Ron Seaver's Sponsorship E-Tips Newsletter
    • The January 2010 Recipients of the Partnership Activation Rising Stars Program
    • 2009 Grey Cup
    • Ways to Leverage a T-Mobile Partnership
    • Creative Activation Tactics

    If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

    Check out the January 2010 Issue now... and don't forget to pass it along to some friends!