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Tuesday

Jan122010

Activation of the Day - STA Travel, Outback Bowl

Tuesday, January 12, 2010 at 11:21PM

Are you looking for new ways to promote supporting travel agency partners on game day? Are you looking for new ways to get fans excited about travel destinations?

STA Travel supported its partnership with the 2009 Outback Bowl by featuring an engaging display at the event's Fan Fest located near Gate D. The STA Travel display featured a football toss exhibit where fans could win free giveaways (t-shirts and koozies) by hitting a target in the center of a massive Australia map (which tied into the Outback Bowl thematic).

STA also held drawings on-site for free travel and have away some Outback Bowl mementos that fans could redeem for cash off their next travel purchase with STA. To drive interest in the football toss display, STA personnel displayed a giant scoreboard that tallied points scored by fans of each team.

For more information, check out STA Travel's official blog and Twitter profile.

Brian Gainor |

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