Partnership Activation

Navigation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Entries in sta travel marketing (1)

Tuesday

Jan122010

Activation of the Day - STA Travel, Outback Bowl

Tuesday, January 12, 2010 at 11:21PM

Are you looking for new ways to promote supporting travel agency partners on game day? Are you looking for new ways to get fans excited about travel destinations?

STA Travel supported its partnership with the 2009 Outback Bowl by featuring an engaging display at the event's Fan Fest located near Gate D. The STA Travel display featured a football toss exhibit where fans could win free giveaways (t-shirts and koozies) by hitting a target in the center of a massive Australia map (which tied into the Outback Bowl thematic).

STA also held drawings on-site for free travel and have away some Outback Bowl mementos that fans could redeem for cash off their next travel purchase with STA. To drive interest in the football toss display, STA personnel displayed a giant scoreboard that tallied points scored by fans of each team.

For more information, check out STA Travel's official blog and Twitter profile.

Brian Gainor |

Post a Comment |

Email Article |

Print Article |

tagged

activation,

bowl game marketing,

bowl game sponsor,

free giveaways,

outback bowl,

outback bowl sponsor,

sponsor activation,

sta travel,

sta travel marketing,

travel sponsor in

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.