Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

Entries in @sugarashadevans (1)

Monday
Oct252010

Bud Light Goes Head to Head with UFC Fighter Rashad Evans

At the recent Bud Light National Convention in New Orleans, UFC fighter Rashad Evans (@SugaRashadEvans) was challenged by a company representative to remove a single, empty can from a Bud Light pyramid that was stacked 6,545 cans high. As depicted in the video, Evans accomplished the task and then opted to create a highlight reel of his own, crashing into the display.

The moment was captured by several onlookers and is beginning to gain traction online. The Bud Light pyramid serves as a great display for properties to demonstrate affiliation awareness as long as consumers aren't given the ability to benchmark Rashad Evans' actions, which destroyed a pyramid that took 16 hours to construct.

Check out the video below: