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« A Look at the NFL - Week 8 | Main | MAKE Fans Notice Your Brand at Games... »
Saturday
Oct182008

How Effectively Does Your Property Market Its Stars?

DateSaturday, October 18, 2008 at 02:55PM

Is your league/property effectivelypromotingits star athletes?

There isn't a league that understands and markets its starpower better than the National Basketball Association (NBA). The NBAhascreated a fantastic '08-'09 media campaignthat educates the general consumer baseon its star athletes, painting aclear picture of their personalities and the impact theymadein the league.

Take a moment to check out three (3) of the league's newest viral clips that drive fan excitement for the upcoming NBA season:

 

AuthorBrian Gainor | CommentPost a Comment |
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