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« Cuban Uses Political Buzzword to Fuel Mavericks' Brand... | Main | A Look at the NFL - Week 8 »
Tuesday
Oct212008

Nike "Wraps Up" Its Rugby World Cup Sponsorship...

DateTuesday, October 21, 2008 at 07:00AM

Are you looking to support your partnership investments with a unique brand building campaign? Are you looking to drive awareness for your affiliation with an event in a high-traffic marketplace?

Nike created a unique brand building campaign in Paris, France to support its sponsorship of the Rugby World Cup. Nike re-branded several high-traffic retail locations (cafe's, lounges, restaurants, local shops)throughout Paris with a uniquewrap - check out the photos below!

 

AuthorBrian Gainor | CommentPost a Comment |
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